Logo's:

Whether you're starting a business or starting a band, your image is crucial. When you put your name on something, you want people to know you mean business. The goal in creating a logo and identity is to successfully "brand" your product. When someone sees your logo on something and remembers exactly who you are, what you do, and how you do it, you've done it. A logo design could be as simple as finding the right typeface for your name, or finding the right icon/bug by which to mark your product. For example, how effective would it be to see the band name KISS in fancy script? And when you see golden arches, or a swoosh, you know exactly what company that product belongs to. Those are bugs that have truly reached icon status. If you want to make your mark, you start with a logo.

Right from the start, it is critical that you build your identity to your consumers or clients. Your logo should speak directly of your goals, services, and/or products in a positive way. It should be instantly recongnizable.

Identities:

Identities are complete designs using your logo on anything from business cards to letterhead, envelopes to folders. A full identity completes your entire package. Every time someone sees your name or logo on a piece of collateral form your company, they'll see it as part of a whole.